REV'IT!: 2017 KTM Adventure Rally in Crested Butte

As a Brand Manager for REV'IT!, I organized a major brand activation at the KTM Adventure Rally in Crested Butte, Colorado in 2017. For staffing, I brought our Brand Ambassador, Steve Kamrad, as well as a photographer, Matt Burbach. I shipped down the REV'IT! #95 custom motorcycle, a selection of off-road REV'IT! adventure gear, and a massive inflatable tent that doubled as a kite when the wind picked up. I also hired a local ice cream vendor to serve REV'IT! chip and KTM pumpkin spiced ice cream flavors throughout the event. We sponsored raffle prizes as well as hosted a pizza party for when riders returned from the trails.

The main focus of this activation was less about showing product and more about building an authentic brand experience with KTM riders as well as capturing content. REV'IT! is a lesser recognized brand amongst the adventure motorcycle rider market. It is through authentic support and engagement with the brand that I hoped and succeeded in making a connection with our customer. We gave attendees something to talk about and a story to tell, which is my goal with every event I produce. The content we captured was published by ADV Pulse as well as through our own social media profiles. All in all, the event was a major success for REV'IT!.